Data protection declaration

Privacy Policy

Unless otherwise specified below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data will have no consequences. This only applies insofar as no other information is provided in the following processing operations.
“Personal data” is any information relating to an identified or identifiable natural person.

Server Log Files
You can visit our websites without providing any personal information. Each time our website is accessed, usage data is transmitted by your internet browser and stored in log data (server log files). These stored data include, for example, the name of the page accessed, the date and time of the retrieval, the amount of data transferred, and the requesting provider.
These data are used solely to ensure the smooth operation of our website and to improve our offerings. It is not possible to associate these data with a specific individual.

Collection and Processing When Using the Contact Form
When you use the contact form, we collect your personal data (name, e-mail address, message text) only to the extent that you provide them. Data processing serves the purpose of establishing contact.
By submitting your message, you consent to the processing of the transmitted data. Processing is carried out based on Article 6 (1) (a) of the GDPR with your consent.
You can withdraw your consent at any time by notifying us, without affecting the lawfulness of processing carried out based on consent before its withdrawal.
We use your e-mail address solely to process your inquiry. Your data will subsequently be deleted, unless you have consented to further processing and use.

Use of Google reCAPTCHA
We use the reCAPTCHA service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
The purpose of this verification is to determine whether the input is made by a human or by automated, machine processing. The query includes the transmission of the IP address and, if applicable, other data required by Google for the reCAPTCHA service, to Google. For this purpose, your input is transmitted to Google and further used there.
However, your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCAPTCHA is not merged with other data held by Google.
Your data may also be transferred to the USA. For data transfers to the USA, there is an adequacy decision by the European Commission — the “Privacy Shield.” Google participates in the “Privacy Shield” and has submitted to its requirements.
By activating the verification, you consent to the processing of your data. Processing is carried out based on Article 6 (1) (a) of the GDPR with your consent. You can withdraw your consent at any time without affecting the legality of the processing carried out before withdrawal.
Further information about Google reCAPTCHA and the associated privacy policy can be found at: https://www.google.com/privacy/ads/

Customer Account
When opening a customer account, we collect your personal data to the extent indicated there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. Processing is carried out based on Article 6 (1) (a) GDPR with your consent. You may withdraw your consent at any time by notifying us, without affecting the lawfulness of the processing carried out before withdrawal. Your customer account will then be deleted.

Collection, Processing and Use of Personal Data for Orders
When placing an order, we collect and use your personal data only to the extent necessary to fulfill and process your order and to handle your inquiries. The provision of data is required for concluding a contract. Failure to provide it means that no contract can be concluded.
Processing is carried out based on Article 6 (1) (b) GDPR and is necessary for the performance of a contract with you.
Your data will not be passed on to third parties without your explicit consent, except to our service partners who require the data to fulfill the contractual relationship or service providers we use in the context of order processing.
In addition to the recipients named in this privacy policy, these may include: shipping service providers, payment service providers, merchandise management service providers, service providers for order processing, web hosts, IT service providers, and drop-shipping merchants.
In all cases, we strictly observe the legal requirements. The scope of data transmission is kept to a minimum.

Use of E-Mail Address for Sending Newsletters
We use your e-mail address, independent of contract processing, exclusively for our own advertising purposes to send newsletters, provided that you have expressly consented to this.
Processing is based on Article 6 (1) (a) GDPR with your consent. You may withdraw your consent at any time, without affecting the lawfulness of processing carried out before withdrawal. You may unsubscribe from the newsletter at any time via the link provided in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.

Your data will be forwarded to an e-mail marketing service provider within the scope of order processing. No other transmission to third parties takes place.

Use of E-Mail Address for Direct Advertising
We use your e-mail address, which we obtained in the course of selling a product or service, for the electronic transmission of advertising for our own similar goods or services, unless you have objected to this use.
The provision of your e-mail address is necessary for concluding a contract; failure to provide it means that no contract can be concluded.
Processing is carried out based on Article 6 (1) (f) GDPR due to our legitimate interest in direct advertising. You may object to this use of your e-mail address at any time by notifying us. The contact details for exercising your objection are listed in the imprint. You can also use the link provided in the promotional e-mail for this purpose. No other costs are incurred beyond the transmission costs according to base rates.

Using an external service provider for e-mail marketing
We use rapidmail to send our newsletter. Your data will therefore be transmitted to rapidmail GmbH. In doing so, rapidmail GmbH is prohibited from using your data for any other purpose than for sending the newsletter. rapidmail GmbH is not permitted to pass on or sell your data. rapidmail is a German, certified newsletter software provider which was carefully selected in accordance with the requirements of the DSGVO and the BDSG. You can revoke your consent to the storage of your data and its use for sending the newsletter at any time, e.g. by using the unsubscribe link in the newsletter.

Use of an External Merchandise Management System
For contract processing, we use a merchandise management system within the framework of order processing. The personal data collected in the course of the order is transmitted to Bexio.

Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy, which you can find at: https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=de_DE

Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user’s computer system. When a user visits a website, a cookie may be stored on the user’s operating system. This cookie contains a unique sequence of characters that allows the browser to be uniquely identified when the website is revisited.
We use cookies for the purpose of making our offering more user-friendly, effective, and secure. In addition, cookies allow our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be provided without the use of cookies. For these, it is necessary for the browser to be recognized again after a page change.
We also use cookies on our website for the purpose of analyzing the surfing behavior of our visitors.
Furthermore, we use cookies for the purpose of subsequently addressing website visitors on other websites with targeted, interest-based advertising.
Processing is carried out on the basis of Section 15 (3) of the German Telemedia Act (TMG) and Article 6 (1) (f) of the GDPR, arising from the legitimate interest in the purposes mentioned above.
The data collected from you in this way is pseudonymized through technical measures. It is therefore no longer possible to assign the data to your person. The data is not stored together with other personal data of yours.
You have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data relating to you based on Article 6 (1) (f) GDPR.
Cookies are stored on your computer; therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your Internet browser, you can prevent the storage of cookies and the transmission of the contained data. Already stored cookies can be deleted at any time. However, please note that you may then not be able to use all the functions of this website to their full extent.

You can find information on how to manage (including deactivate) cookies in the main browsers at the following links:

Use of Google Analytics
We use the web analytics service Google Analytics from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
Data processing serves the purpose of analyzing this website and its visitors. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website and Internet usage to the website operator.
The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there.
IP anonymization is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area before transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Your data may be transferred to the USA. For data transfers to the USA, an adequacy decision by the European Commission exists.
Processing is carried out based on Article 6 (1) (f) GDPR due to our legitimate interest in the needs-based and targeted design of the website.
You have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data relating to you based on Article 6 (1) (f) GDPR.
You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that in this case, you may not be able to use all the functions of this website fully.
You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en
To prevent data collection by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when visiting this website. You must perform the opt-out on all systems and devices you use for it to take full effect.
If you click here, the opt-out cookie will be set: Deactivate Google Analytics
Further information on terms of use and data protection can be found at: https://www.google.com/analytics/terms/en.html and https://www.google.com/intl/en/policies/

Use of Google Remarketing or “Similar Audiences” Function
We use on our website the Remarketing or “Similar Audiences” function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
This function serves the purpose of analyzing visitor behavior and interests. To carry out the analysis of website usage, which forms the basis for creating interest-based advertisements, Google uses cookies.
These cookies record visits to the website and anonymized data about the use of the website. Personal data of website visitors is not stored.
If you subsequently visit another website within the Google Display Network, you will be shown advertisements that most likely take into account product and information areas you have previously accessed.
Your data may also be transferred to the USA. For data transfers to the USA, an adequacy decision by the European Commission exists.
Processing is carried out based on Article 6 (1) (f) GDPR due to our legitimate interest in targeting website visitors with advertising by displaying personalized, interest-based ads for visitors of the provider’s website when they visit other websites in the Google Display Network.
You have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data relating to you based on Article 6 (1) (f) GDPR.

You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=en

Alternatively, you can deactivate the use of cookies by third-party providers by visiting the Network Advertising Initiative’s deactivation page at: https://www.networkadvertising.org/choices/
and implementing the opt-out information provided there.

Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/

Use of SalesViewer® technology:
This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.
In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally
The data stored by SalesViewer® will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.
The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on https://www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.

Use of Google AdWords Conversion Tracking
We use on our website the online advertising program “Google AdWords” and, within this framework, conversion tracking (visitor action evaluation).
Google Conversion Tracking is an analytics service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer.
These cookies have limited validity, do not contain personal data, and therefore are not used for personal identification.
If you visit certain pages of our website and the cookie has not expired, Google and we can recognize that you clicked on the ad and were redirected to that page.
Each Google AdWords customer receives a different cookie, so there is no possibility that cookies can be tracked across the websites of AdWords customers.
The information collected using the conversion cookie is used to create conversion statistics.
We learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Processing is carried out based on Article 6 (1) (f) GDPR due to our legitimate interest in targeted advertising and the analysis of the effectiveness and efficiency of this advertising.

You have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data relating to you based on Article 6 (1) (f) GDPR.

You can prevent the storage of cookies by selecting appropriate technical settings in your browser software. However, please note that in this case, you may not be able to fully use all functions of this website. You will then not be included in the conversion tracking statistics.

Furthermore, you can deactivate personalized advertising for you in Google Ads settings. Instructions can be found here: https://support.google.com/ads/answer/2662922?hl=en

In addition, you can deactivate the use of cookies by third-party providers by visiting the Network Advertising Initiative’s deactivation page at: https://www.networkadvertising.org/choices/
and implementing the opt-out information provided there.

Further information and Google’s privacy policy can be found here: https://www.google.com/policies/privacy/

Use of YouTube
Our website uses plugins from YouTube LLC (901 Cherry Ave., San Bruno, CA 94066, USA; “YouTube”), which is represented by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
When you visit pages on our website that contain such a plugin, a connection is established to YouTube’s servers. The YouTube server is then informed which of our pages you have visited.
If you are logged in to your YouTube account, YouTube can directly assign your browsing behavior to your personal profile. You can prevent this by logging out of your YouTube account before visiting our website.
YouTube uses cookies to collect information about visitor behavior.
If you have deactivated the storage of cookies for the Google Ads program, you will not have to expect such cookies even when viewing YouTube videos. However, YouTube also stores non-personal usage information in other cookies.
If you want to prevent this, you must block the storage of cookies in your browser.

Further information about data protection on YouTube (Google) can be found at: https://www.google.com/policies/privacy/

Duration of Data Retention
After the complete processing of the contract, the data will initially be stored for the duration of the warranty period, and thereafter retained in accordance with statutory, particularly tax and commercial law retention periods.
After the expiry of these periods, the data will be deleted unless you have consented to further processing and use.

Rights of the Data Subject
If the legal requirements are met, you have the following rights in accordance with Articles 15 to 20 of the GDPR:

  • Right of access – to obtain information about the personal data concerning you;
  • Right to rectification – to have inaccurate data corrected or incomplete data completed;
  • Right to erasure – to request the deletion of your personal data;
  • Right to restriction of processing – to limit the processing of your data;
  • Right to data portability – to receive your data in a structured, commonly used, and machine-readable format or to have it transmitted to another controller.

Right to Lodge a Complaint with a Supervisory Authority
You have the right to lodge a complaint with a supervisory authority under Article 77 GDPR if you consider that the processing of your personal data infringes data protection regulations.

Data Protection Officer
If you have any questions about the collection, processing, or use of your personal data, or for information, correction, blocking, or deletion of data, as well as withdrawal of consent, please contact our Data Protection Officer directly: datenschutz@panoramaknife.ch

Right to Lodge a Complaint with a Supervisory Authority
In accordance with Article 77 of the GDPR, you have the right to lodge a complaint with a supervisory authority if you believe that the processing of your personal data is not lawful.

Status and Updates of This Privacy Policy
Status: 07.10.2025

We may update this privacy policy from time to time in order to reflect changes in our practices or for other operational, legal, or regulatory reasons.
You are encouraged to review this page periodically to stay informed about any updates or changes to our data protection practices.

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